- Teacher: Francis Mashalla
In this module, we will learn what digital marketing is and its types, and we will learn about the different assets of digital marketing and its benefits.
In addition, we will learn what social media marketing is, the different social media platforms, and their impact on people's lives and businesses.
- Teacher: Francis Mashalla
In this module, you will learn what is business model canvas, its components and how to create the business model canvas for your business.
In addition to that, you will learn how to create a digital marketing strategy from setting goal, building persona, analyzing competitors, selecting right channel to implementation and evaluation.
Finally, you will learn about KPIs and how they help you evaluate whether your goals have been achieved or not.
- Teacher: Francis Mashalla
In this module, we will learn about the main social media platforms and the differences in their use by individuals and companies.
In addition, we will learn about what a brand is and the difference between a brand and a brand identity.
Do you know what are the stages of creating a successful brand?
So, we will be able to develop an effective strategy to create a successful brand.
Furthermore, we will learn how to create creative designs for your branding strategy.
- Teacher: Francis Mashalla
In this module, you will learn about the digital marketing trends that the world is moving towards, including new technologies, buying methods, and more.
It is important to reach new customers, strengthen the relationship with customers, communicate with them and maintain the brand. So, utilizing tools like Google Ads, email marketing and using influencer marketing helps you achieve this.
Also, in this module we will learn how to improve your website's visibility to search engine visitors.
Many companies are exposed to cyberbullying and do not know how to act, and this can expose them to loss and damage to the brand, so we will learn how to protect our business from cyberbullying as well as some tactics for dealing with bullies.
- Teacher: Francis Mashalla
- Teacher: Francis Mashalla