The Internet is a worldwide collection of linked networks that is used for personal and commercial communications and for information exchange. In this module, you will learn more about the internet and the world wide web ,including how you can search effectively for information using web browsers and search engines. You will discover more about how to evaluate the information you are looking for, and what usage rights and digital footprint refer to. You will acquire skills about downloading videos, shortening URL. Finally, you will learn how to improve your online business security
Electronic mail, e-mail, or email is information stored on a computer that is exchanged between two users over telecommunications. In this module, you will learn about email basics and features and you will also create your own email account and learn how to write and send a professional email with attachments
Cloud storage is storing files on a remote server that allows you to store data on the internet to be retrieved from multiple devices any time you need them. Google drive, Dropbox and iCloud are examples of cloud storage. Once you’ve stored your data on the cloud, you, or any other person you give access to, can then go ahead and access it from multiple devices using the Internet as a medium.
In this module, students will learn more about G-suite features including the G-mail, Google calendar and Google Drive. Each of these features will cover a number of options that will facilitate students' communication via email, and creating events and meeting via google calendar, and organizing and saving their folders in Google Drive.
In this module, we will learn what digital marketing is and its types, and we will learn about the different assets of digital marketing and its benefits.In addition, we will learn what social media marketing is, the different social media platforms, and their impact on people's lives and businesses.
In this module, you will learn what is business model canvas, its components and how to create the business model canvas for your business. In addition to that, you will learn how to create a digital marketing strategy from setting goal, building persona, analyzing competitors, selecting right channel to implementation and evaluation. Finally, you will learn about KPIs and how they help you evaluate whether your goals have been achieved or not.
In this module, we will learn about the main social media platforms and the differences in their use by individuals and companies. In addition, we will learn about what a brand is and the difference between a brand and a brand identity. Do you know what are the stages of creating a successful brand? So, we will be able to develop an effective strategy to create a successful brand. Furthermore, we will learn how to create creative designs for your branding strategy.
In this module, you will learn about the digital marketing trends that the world is moving towards, including new technologies, buying methods, and more. It is important to reach new customers, strengthen the relationship with customers, communicate with them and maintain the brand. So, utilizing tools like Google Ads, email marketing and using influencer marketing helps you achieve this. Also, in this module we will learn how to improve your website's visibility to search engine visitors. Many companies are exposed to cyberbullying and do not know how to act, and this can expose them to loss and damage to the brand, so we will learn how to protect our business from cyberbullying as well as some tactics for dealing with bullies.
